And a readymade checklist that your employees can refer to can make your job much easier. Educate your employees on your brand’s purpose to be present on social media. Your company values can help you outline the reason behind your social media presence. Well-thought-out corporate social media policies help keep a company’s presence consistent and scalable, no matter who posts or where.

Personal Account Guidelines

Social media guidelines for business cover everything from branding rules aimed at maintaining the brand’s reputation to legal guidance to avoid lawsuits and financial consequences. Planable is designed from the ground up with collaboration and safety in mind. Planable is a social media collaboration platform that helps marketing teams and agencies, both big and small, create, collaborate on, and publish content seamlessly and swiftly. All that without dealing with those blasted logistical issues most social media teams usually endure. Team members directly responsible for your social accounts should have a separate set of guidelines covering these issues. The reason is simple — how they handle those sensitive situations could or could not reflect badly on your company.

It outlines how employees should behave when representing the company online, as well as the boundaries of acceptable online conduct. This policy is designed to protect the organization’s brand and reputation, while also ensuring that employees understand the expectations around their online presence. This policy ensures that all online interactions, whether they’re posting from a brand account or their own profile, align with the business’s values and legal standards.

The guidelines should include a consistent brand tone that must be employed by your team members to appeal to your audience. You need to determine your brand voice and ensure that it aligns perfectly with your company’s values. Hence, you need to craft an outline for social media usage guidelines that are strictly followed by your employees.

The policy asks that employees draw a clear line between their personal work and what they do for the University. For example, if a professor runs a Substack on their own time, they should note that the thoughts and opinions expressed within it are their own. It also doesn’t talk down to anyone; it shows trust in employees’ judgment by providing reminders of internet best practices without getting too mired in the details. This is the perfect tone for an environment where most employees are professionals with the intelligence and common sense to make it through nursing or medical school.

At this level, compliance is really about repeatability and control. [newline]And because that’s nearly impossible to do with native tools alone, many enterprise teams lean on platforms like Hootsuite to keep everything trackable. We’ll walk you through the most important compliance elements to protect your brand. This is how Xerox encourages its employees to ensure positive communication with the customers. Getting the wrong information out there will considerably damage your credibility, hence update your brand’s information regularly and ensure that you post authentic content.

Social Media Guidelines For Employees

In social media guidelines, you should expect to find guidance on how to write copy (the tone of voice), the types of creative assets to use and how to interact with your audience via comments and messages. It can be quite a simple document if you’re a small business – maybe just a shared Google Doc listing out the do’s and don’ts. Or it could be a more detailed, visual document intended for global teams. If you’re looking for a tool to simplify the way you manage your company’s social media accounts, consider Gain. The following 12 social media guidelines examples are suggestions to incorporate into your social media policy to help employees feel confident engaging online and protect your brand.

Create templates for social media posts, graphics, and captions that align with your brand’s visual and messaging standards. Utilize social media management platforms or scheduling tools to plan and schedule posts in advance, allowing for efficient content management while maintaining adherence to guidelines. A social media policy defines the procedures and guidelines for using social media.

#3: Youtube’s Community Guidelines

Ban threats, the encouragement of violent acts, and sharing graphic violent content. Employees can complete each activity directly inside their Gaggle and then schedule it to publish later. This way, their content will go live throughout the week, yet they only have to dedicate a few minutes to content creation each week. In general, a healthy debate provides thoughtful counterpoints to a statement, while an inappropriate argument targets someone personally.

Enterprise tools like Hootsuite offer role-based access, built-in approvals, content archiving, and integrations with compliance solutions. This gives organizations consistent controls across teams, regions, and accounts (something native social tools can’t do on their own). Make sure your compliance team understands your content creation and approval process (including any AI tools you’re using). Clarify when you should consult them or if you need to change your procedures. In the United States, organizations like the Food and Drug Administration (FDA) and Federal Trade Commission (FTC) regulate social media posts.

Online communication on social platforms can sometimes devolve into personal attacks and bullying behavior. A social media policy should give examples of acceptable and unacceptable types of language. The following 8 steps will give you a good start to writing a nonprofit social media policy. Bad posts can include typographical errors, factual errors, false representations, bad jokes, controversial opinions, or any other comment made in poor taste.

Explain what sets your brand apart from competitors and how these core elements should be reflected in your social media presence. Understanding the essence of your brand is crucial for ensuring that all content and interactions on social media align with its overarching goals and principles. Social media policies empower employees to promote a company’s products or work culture while being mindful of pitfalls that could harm the company’s reputation. This could include the use of inflammatory language, sharing sensitive company information and running afoul of legal or regulatory issues. A social media policy is designed to help you educate employees about acceptable social media use, turning it into an asset rather than a liability.